2017 Coaches Challenge

The Coaches Challenge is back this fall!

Coaches of high school-aged athletes: Are your athletes BUILT WITH CHOCOLATE MILK? Show us how for a chance to win $10,000 to help fund athletic equipment, team uniforms, team travel or facility improvements for your team.

It’s easy to enter!

From September 18 – October 13, show us how your team’s success is built with chocolate milk. There are two (2) ways to enter:

1) Twitter: Post your photo or video* along with a caption that explains why your high school-aged athletes train with chocolate milk. Include the hashtags #CoachChallenge and #promo and tag @Chocolate_Milk to receive one entry. Then have the parents of the athlete’ featured in your entry fill out the minor release form and send to builtwithchocolatemilk@milkpep.org. Must follow @chocolate_milk on Twitter, have signed minor release forms to be eligible)


3) Email: Email your photo or video* along with a caption that explains why your student-athletes train with chocolate milk, and completed minor release forms for all athletes featured in entry to BuiltWithChocolateMilk@MilkPEP.org to receive one entry.

Entrants are not limited to one entry, and by sharing multiple photos you will give us a fuller understanding of how your team trains with chocolate milk. However, please note that the number of entries will not increase odds of winning.

Minor Release Forms

For any entries featuring athletes under the age of 18, coaches must submit minor consent forms from each athlete’s parents. You can download the form by clicking here.  

How it works

The entry period is open from September 18, 2017 through October 13, 2017, where coaches of high school-aged athletes can show us how your athletes are built with chocolate milk.  

All entries will be judged by a panel of judges and the top 10 entries will move on to the public voting period on BUILT WITH CHOCOLATE MILK’s Facebook and Twitter pages. The voting period will be open from October 23, 2017 through November 5, 2017. The post with the most votes (combination of retweets, shares and likes) will be our grand prize winner and awarded a $10,000 grant for their athletic program. Two runner up teams with the second and third most votes will each be awarded a $5,000 grant for their athletic program.

Winners will be announced November 15, 2017.

See Official Rules for details. For additional information or any questions, please email builtwithchocolatemilk@milkpep.org